Facebook, Instagram, Youtube, LinkedIn, and Houzz are all social media sites that Architecture and Interior Design Firms should be utilizing as part of their digital marketing plan. However, each platform has different requirements for optimizing (sizing) the quality of your images you post online. Additionally, each social media platform treats copyright ownership of the posted images differently. Let’s take a look at each of the most popular sites.
Depending on where the image is located on your wall Facebook has different size requirements.
1 Cover photo is 820 px wide by 360px for computers.
The photo size is 1200 by 628. Any size smaller than 470 by 246 will render as a thumbnail photo.
2) Your profile photo is 170 pixels by 170 pixels. 128×128 for smartphones.
5) Facebook Event Cover photo should sized to 1920px by 1080px.
6) New recommendations for Facebook posts are 1200 pixels square for optimum quality.
7) Facebook job postings should be sized to 1200 by 628 pixels.
8) Videos uploaded to Facebook should have a minimum resolution of 600 by 315 pixels. The maximum size for Facebook is 1080. The optimum aspect ratio for your videos is 16:9. 4 gigabytes is the largest video size you can upload to Facebook.
1200×628 for all your posts on Linkedin, Facebook, and Twitter. An easier way to correctly size your images is to keep the aspect ratio at 1.9 to 1.0 or multiply the width of your content area by .524 to get the correct height.
9) images with links 1080 by 1080 with a max 25 characters.
10) Text on an image should be limited to no more than 20% of the image size. Any larger and Facebook may limit the reach of your post.
11) Regular photos post to Facebook should be one of these 3 sizes: 720,960, 0r 2048 wide. All images saved as a jpeg with an SRGB color space.
When you post to Facebook all metadata is stripped, copyright info, GPS, camera type and misc info is removed from the image.
Instagram has recently changed their posting requirements. Your images do not need to be square anymore. Below are recommendations from Louise Meyers of Visual Social Media:
Instagram Profile photo size 110×10 pixels
Instagram photo size should be at least 1080 width for the best quality.
Landscape oriented images look best when sized to 1080 x 566 or 1.91:1 ratio.
For portrait photos a 4:5 ratio or 1080 x 1350 works great.
To improve the quality of the images I post to Instagram I will often post images directly from my computer. You can post to your Instagram account from a desktop or laptop computer by using one of the many 3rd party apps. Uplet, Flume, and Gramblr are just 3 examples of 3rd party apps that allow you to post images from your laptop to Instagram. Recently I discovered an easier way to post to Instagram on your
Mac book pro.
Open Safari on your Apple computer.
Open the develop tab
Click on User-Agent
Select I Phone, IPad Touch, or IPad.
You can now upload high res/ high quality content through your Instagram app. No need for 3rd party apps. I have found with free 3rd party apps you open yourself up to junk you do not want. Be careful when downloading free apps.
According to Linkedin’s image specification page, you may need to crop your cover image: “Your cover image may have to be adjusted to fit the screen which may involve trimming the image horizontally or vertically. We recommend uploading a high-quality image with as little text as possible to ensure an optimal display on all devices and screen sizes. Our accepted image formats for uploads are PNG or JPEG.”
Max file size 8MB and file type must be PNG, JPEG, or GIF.
Suggested Image sizes for your LinkedIn business and personal career page:
• LinkedIn profile cover photo: 1584 wide by 396 high. This is exactly 4:1 proportion.
• Linked in profile picture: Per LI, upload any size between 400 x 400 pixels and 20,000 x 20,000 px.
• LinkedIn blog share posts size 1200 x 628 px.
• LinkedIn photo share: 1200 x 1200 square looks best on desktop but gets cropped to horizontal in the mobile feed. The link share size works best.
• LinkedIn Company cover photo size: 1536 x 768 pixels
• LinkedIn logo size: 300 x 300 square. No more horizontal.
Use a 16:9 aspect ratio for the best quality uploads with a minimum width of 640 pixels
Video thumbnail: 1280 x 720
Channel icon: 800 x 800
Uploaded image files must be under 2MB in size.
Using a larger size for your videos improves the quality of your thumbnail for your video. It is easier to size down an image or video than try to size it up.
Co-founders Adi Tatarko started Houzz as a side project in the midst of their troubled remodeling project. Today the social media remodeling platform, Founded in 2009 Houzz has over 25 million unique visitors per month, 40 million users, 1.5 million professionals with an organic listing or paid listing, 11 million photos posted on the site and over 6 million products listed. 72% of all users are between the age of 25 and 54. Homeowners make up 90% of Houzz users.
• Houzz requires high-resolution images for all of your postings. Your posted size needs to be a minimum of 2400 pixels wide at 300DPI.
• An I phone or android snapshot will not work here.
• Images with poor lighting or low resolution will be rejected.
• Full Frame DSLR cameras and a tripod work best for meeting image requirements on Houzz.
There are many ways to resize your interior architecture photos needed for the various social media sites. If you have a recent edition of photoshop. You can easily edit file size using the save for web tool.
Go to file: scroll down to exports, click on save for web.
This will open a preview of your image with sizing/resolution options
Adjust image to your desired size.
Look at the lower left side of your image it will show you how long it will take to open on the web.
The next tool is the preview button also located in the lower-left section of your screen.
Click on the preview button, your image will be seen online in preview mode. This will give you an idea of the quality, and size of your image.
Save your image with a different file name.
If you do not have photoshop there are many apps available to resize your images for social media postings. The goal is to have the proper size and resolution for maximum quality with all your postings.
For I phone and I pad images there are a number of easy to use apps that range from free to apps with a monthly usage fee. The top 3 are listed below:
• Compatible with iOS 9.0 or later.
• Resize one image at a time.
By using Image Size application, you can easily resize images to any customized size. The output formats for images can be easily selected out of four different measurement options such as inches, millimeters, pixels, and centimeters. This app lets’ you preserve the aspect ratio of images by simply tapping on the chain icon between height and width input fields. To resize images, open your image, enter-output file size, crop image using fingers and save/send or share it as per your need.
CropSize Photo Resizer
• Compatible with iOS 9.0 or later versions.
• Allows batch resizing.
This application offers a number of features for easy photo editing. While resizing your heavy images, you can also use other options like filter images, rotate, flip and edit metadata. With the batch processing feature, users can share and edit around 50 images at a time. You can save edits as a template. Using this app allows you to easily share edited images on social media websites like Facebook, Instagram, etc.
The top 5 apps for Android users as reported by fotophire include:
1)Photo Compress 2.0
2) Reduce Photo Size
3) Photo and Picture Resizer
4) Pixlr Express for Android
5) Images Easy Resizer & JPG-PNG
Properly sizing your Architecture images and videos for the various social media channels such as Instagram, Facebook, Linkedin will allow you to visually enhance your brand quality while keeping your firm on the leading edge of Digital Marketing plan.